Cultural Critique Of Japanese Cafes - 1400 Words

Cultural Critique of Japanese Cafà ©s In Japan, there are many aspects that make it attractive to the human eye. One of those things is the abundant ‘kawaii’ attributes. ‘Kawaii’ is a Japanese word used to reference things that are cute or adorable. A couple of examples would be kitty keychains, ice cream earrings, and pink owl sharpeners. However, they don’t always have to be something small. Another common attraction in Japan that’s considered ‘kawaii’ are the various themed cafà ©s, or restaurants. The cafà ©s in Japan are wildly different and diverse from the typical American cafà ©s and they usually include a signature theme, such as cats, ninjas, and maids. The most common cafà © in Japan is the typical maid cafà ©. This is where the waitresses usually dress up in a maid costume and talk to the customers as if they were their ‘master’. Patrick Galbraith wrote an article that goes in depth about maid cafà ©s. In his article he mentions, â€Å"Maid cafà ©s first appeared in the late 1990s in Akihabara, Japan, an area where dating simulation games were sold and players gathered. Maid cafà ©s extended relations with fictional characters from media to physical reality, allowing players to interact with fictional characters in human form, while at the same time interacting with humans who perform characters† (GalBraith). So people would go to these cafà ©s as a way to bring their dating simulation games to life. It could also be a great way for people who are lonely, to find a connection withShow MoreRelatedStarbucks: Going Global Fast925 Words   |  4 Pagescoffee as well. *As Starbucks is going abroad to expand its business with local partners of that region there risk of SRC and ethnocentrism. It can be over come through proper adjustment keeping SRC and ethnocentrism away in decision making. 3. Critique Starbucks’ overall corporate strategy. 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